Optimise your IAP pricing to increase revenue
Mobile games studios face a challenge in varying prices of IAPs across the world. Ixty’s free to use platform typically adds 20% or more to top line revenue by optimising IAP prices to maximise revenue in 70 territories.
The most dramatic uplift is usually seen in low income economies. You wouldn’t spend a whole day’s salary on an IAP, so why expect someone in India to?