Peter is continually challenging the status quo on the way things are done. Everything can always be done better than it is being done. He has a big passion for mobile marketing and a strong entrepreneurial approach. His specialties are mobile marketing, go-to-market strategy, user acquisition, growth tactics and App Store Optimization. Peter regularly publishes at his blog (http://blog.appagent.co) and at industry portals such as Pocketgamer.biz, Gamesindustry.biz, Business of Apps and others.
Why you should start development with a market research
As a game developer, you’ve probably failed and you know how it hurts to see thousands of hours and $$$ flushed down the toilet. The natural tendency is to jump on a great idea and start creating an awesome game. Yet it might be a good idea to look at the data first and verify how big the audience is, what are the category trends, how much it will cost to acquire a user, which markets are the best fit or even what’s the best name for your game, icon or visual style. So, come and hear tips & tricks on how to increase your chances for success!
Game Access is organized by GameDev Area, an independent initiative dedicated to support the gamedev industry in the Southmoravian region, Czech Republic.
You can contact us at info@game-access.com.
Photography of Brno by Pavel Karas, Hvězdárna a planetárium Brno
Icon made by Freepik from www.flaticon.com
Under the patronage of mayor Petr Vokřál, Brno City Municipality became the official partner of Game Access ‘17 and is helping us in our endeavour to support game development in Brno.
