How to tame Public Relations? A short guide for future PR ninjas
How to write a press release? When to start promotion? Move on, if you’re looking for answers to these questions, Uncle Google will be happy to help. But if you’d like to know media expectations, when it comes to delivering assets, following up or pitching a story, then this talk is for you. Based on answers gathered from over 100 journalists and mixed with case studies; this short guide will show you PR is a “beast” that can be tamed.