GameDev Areathis projects is a part of GameDev Area initiative
Steve Lindsay

Steve Lindsay

Head of Business development

Steve has spoken at multiply games events and is always happy to advise studios a simple way how to increase IAP revenue.

Steve on Game Access '17

Optimise your IAP pricing to increase revenue
Mobile games studios face a challenge in varying prices of IAPs across the world. Ixty’s free to use platform typically adds 20% or more to top line revenue by optimising IAP prices to maximise revenue in 70 territories. The most dramatic uplift is usually seen in low income economies. You wouldn’t spend a whole day’s salary on an IAP, so why expect someone in India to?