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Cvetan Rusimov
Imperia Online

Cvetan Rusimov


Cvetan Rusimov is the COO of Imperia Online, the biggest Bulgarian game studio with more than 11 years on the market. Their flagship title has 40 million registered players. Cvetan is a member of the IMGA China Awards Jury and Adviser at global game accelerator Game Founders. He is а games industry professional with 15 years management experience in executive leadership roles. Joining Imperia Online, he raised a team of nine to a multi-million dollar company.

Cvetan on Game Access '17

Hacking the human brain. Irrational Thinking will triple your revenue.
In 2015 Imperia Online won the 14th place of Deloitte Technology Fast 50 Central Europe Award for revenue growth of 592% in Central Europe. We tripled our sales by a few small tricks ONLY on the payment page. The attendees will learn how to hack players' brains and manipulate their decisions on buying. The session will benefit the audience by giving it a summary of what neurological scientists discovered about how irrational and predictive human behavior is.